If you're following a plant-based diet and struggling to transform your physique, you're not alone.
Most trainers and nutrition "experts" don't understand how to get real results with plant-based athletes. They'll give you generic advice, see you once a week, and leave you on your own to figure out the details.
I know because I've been there - struggling to build muscle and lose fat on plants, following outdated advice that just doesn't work...
Experts, influencers, and nutritionists have been telling you for years: "Just hit your protein goals, and you’ll build muscle."
But the truth is, simply increasing your plant protein intake isn't enough – and in fact, it can be harmful.
Most plant proteins are incomplete, lacking essential amino acids that your body needs to effectively build muscle.
Over-relying on certain plant proteins can even lead to nutrient deficiencies, impacting your health and performance.
Most plant-based protein sources are incomplete – they lack the full range of amino acids required for optimal muscle growth.
Even though you’re hitting your "protein goals" with foods like lentils, tofu, or pea protein, you're still missing crucial amino acids like leucine, lysine, and valine, which are vital for muscle repair, recovery, and energy production.
Without these essential amino acids, your body enters a muscle-wasting state. Instead of building new muscle, it starts breaking down existing muscle tissue to compensate for the missing building blocks, leading to:
Catabolism: Your body starts using your muscle as fuel, slowing down muscle growth and causing strength loss.
Decreased Muscle Repair: Incomplete proteins lack the necessary amino acids to repair damaged muscle tissue after workouts, prolonging recovery times.
Energy Deficiency: Without a full spectrum of amino acids, your body struggles to produce sufficient energy, causing fatigue and sluggish performance.
Plateaued Muscle Gains: Despite hitting protein targets, the absence of certain amino acids leads to stagnation in strength and muscle development.
Poor Nutrient Absorption: Your body can’t fully utilize the plant-based proteins, leaving you with bloating and indigestion, making it harder to consume the necessary calories.
I'm Joe Wax, and in July 2023, I did what many thought impossible - I won my natural bodybuilding competition on a 100% plant-based diet.
But it wasn't always this way. For years, I followed the standard advice, struggled with my physique, and couldn't seem to make the progress I wanted.
Then I developed a complete plant-based transformation system that changed everything:
I won my natural bodybuilding competition
I built my best physique ever while staying plant-based
I've helped a countless number of clients achieve dramatic transformations
My clients consistently match or even outperform their meat-eating counterparts
I've Packaged My Complete Competition-Winning System Into A Comprehensive Program
With 90 Days of Direct Coaching Access
Unlike traditional personal training where you:
Pay £130+ per hour
Only see your trainer 1-2 hours per week
Get left alone between sessions
Receive generic advice that doesn't work for plant-based athletes
With my program you get:
My complete body transformation system
Daily support in our private community
Plant-based specific nutrition & training
A tribe of successful plant-based athletes
All for less than the cost of ONE personal training session.
Within weeks of starting Protein Cycling, everything changed.
My energy levels skyrocketed
I started seeing visible muscle growth
My workouts felt stronger, and my recovery times improved
No more fatigue, no more struggling – just consistent progress.
Since discovering this breakthrough, I’ve helped hundreds of vegans and vegetarians transform their bodies and overcome the same issues I struggled with.
Whether it was athletes looking to enhance performance or busy professionals trying to get fit, Protein Cycling has helped them achieve their goals faster than they thought possible.
Mark, who was stuck with muscle loss and low energy, transformed his body within 12 weeks
Sarah, who was ready to give up on her vegan diet, saw massive improvements in her strength and endurance
After years of testing and refining this method, I’ve created an easy-to-follow system that anyone can use to optimize their plant-based diet for muscle growth and performance...
Inside Vegan Protein Mastery, I’ll give you my exact blueprint for combining plant-based proteins and workouts to:
Build lean muscle mass fast
Skyrocket your energy levels
Maximize recovery for better performance
You'll learn exactly how to fuel your body with the right protein combinations, and I’ll guide you step by step through my proven workout routines.
Video Lessons
Expert-led breakdowns of plant-based nutrition and workout strategies
Done-For-You Programs
Full training and meal plans customized for your goals
Community Support
Access to a private group of like-minded vegans for motivation and guidance
Build muscle while staying 100% plant-based
Say goodbye to post-workout exhaustion
Get all the essential amino acids for maximum muscle repair
Break through plateaus and see real progress fast
Increase strength and endurance without eating animal products
Achieve rapid fat loss while preserving lean muscle
Feel energized throughout the day, no more crashes
Maximize your workout performance and recovery times
In this module, I’ll cover everything you need to know about the fundamentals of plant-based nutrition and muscle growth.
You’ll learn how to optimize your nutrient intake to fuel your muscles effectively.
* Understand the key differences between plant-based and animal-based protein sources.
* Discover the top 5 plant-based foods that maximize muscle growth and which ones to avoid.
* Learn how to combine proteins to create a complete amino acid profile for muscle repair.
* Find out how to absorb plant proteins better using digestive enzymes and proper timing.
* Avoid common nutrient deficiencies that hold back most vegans and vegetarians.
* Learn how to hit your daily macro and micronutrient goals effortlessly for sustainable results.
This is the core of the program. I’ll walk you through the Protein Cycling System, which ensures your muscles get a complete amino acid profile by rotating plant-based proteins in a structured way.
* Discover the science behind protein cycling and how it accelerates muscle growth.
* Follow a step-by-step 7-day protein cycling plan designed to ensure full nutrient absorption.
* Learn how to time your protein intake to avoid muscle-wasting catabolism.
* Rotate between high-leucine, high-lysine, and valine-rich proteins to optimize muscle repair.
* Eliminate plateaus by using strategic protein combinations that trigger continuous muscle growth.
* Use the plan to maximize post-workout recovery by consuming the right proteins at the right times.
In this module, I’ll show you how to design workout routines that complement your plant-based diet and maximize your muscle-building potential.
* Learn how to structure resistance training specifically for plant-based athletes.
* Discover how to adjust your workouts based on your protein cycling to enhance muscle gains.
* Find out how to avoid muscle breakdown during training by timing protein intake pre- and post-workout.
* Use specific exercises that stimulate fast-twitch muscle fibers for rapid muscle development.
* Get a comprehensive workout plan adaptable for various equipment setups
This module simplifies meal planning for muscle growth on a plant-based diet.
You’ll get a complete roadmap to creating nutritious, muscle-fueling meals.
* Get a customizable meal plan that hits all your macro and micronutrient needs for muscle growth.
* Learn how to prepare meals in advance to stay on track, even with a busy schedule.
* Discover how to hit your protein targets without overeating carbs or fats.
* Use simple ingredients to create delicious meals that maximize protein absorption.
* Save time and money with budget-friendly meal prep strategies.
* Get bonus tips for high-calorie plant-based meals that fuel muscle growth.
In this module, I’ll break down the most effective supplements that plant-based athletes should use to bridge any nutritional gaps.
* Learn which essential amino acids you need to supplement to complete your diet.
* Discover how to boost muscle recovery with the right plant-based protein powders.
* Avoid wasting money on ineffective supplements by learning which ones actually work.
* Use BCAAs, creatine, and L-glutamine to enhance muscle repair and energy production.
* Learn the best sources for plant-based omega-3s to support overall health and performance.
* Optimize your intake of vitamins like B12 and D3 to prevent deficiencies that can hurt your performance.
Recovery is crucial to muscle growth, and in this module, I’ll teach you how to optimize your rest, recovery, and repair strategies to keep making gains.
* Learn how to implement active recovery techniques to reduce muscle soreness and prevent injuries.
* Discover the best post-workout nutrition strategies for rapid muscle repair.
* Understand the importance of sleep in muscle recovery and how to improve sleep quality for better gains.
* Get tips on using cold therapy and massage techniques to enhance muscle repair.
* Use proper hydration and nutrient timing to optimize recovery and muscle growth.
This module dives into advanced tactics for those who are ready to take their performance to the next level.
* Learn how to adjust your diet and training to continuously improve as your body evolves.
* Discover nutrient timing strategies that keep your body in an anabolic (muscle-building) state.
* Explore advanced training techniques like supersets, drop sets, and periodization to break through plateaus.
* Implement carb cycling to maximize fat loss while preserving muscle mass.
* Fine-tune your protein intake based on your specific body type and fitness goals.
* Learn how to maintain muscle mass during cutting phases with strategic protein cycling.
In this final module, you’ll learn how to maintain your muscle gains and performance for the long term, ensuring you stay fit and energized without sacrificing your plant-based lifestyle.
* Develop habits that make plant-based muscle growth sustainable for life.
* Learn how to adjust your protein cycling plan as your goals change over time.
* Discover how to keep building muscle while avoiding yo-yo dieting.
* Maintain your strength and muscle gains even during off-seasons or rest periods.
* Get insights into how to optimize your fitness and nutrition as you age or face new challenges.
* Learn strategies for staying motivated and consistent, even during life’s ups and downs.
Mark, who was stuck with muscle loss and low energy, transformed his body within 12 weeks
Sarah, who was ready to give up on her vegan diet, saw massive improvements in her strength and endurance
Lisa, who was constantly fatigued, optimized her protein intake and gained 5 pounds of lean muscle in just 8 weeks.
Bonus 1:
4-Week Plant-Based Cycling Meal Plan
A day-by-day meal plan designed to give you the exact proteins and nutrients your body needs for muscle growth. You won’t have to guess what to eat – it’s all done for you.
Value: $297 FREE
Bonus 2:
4-Week Training Plan
Get the exact workouts I use with my clients. You’ll know exactly which exercises to do, how many sets and reps, and when to push for maximum gains.
Value: $197 FREE
Bonus 3:
Plant-Based Protein Guide with Amino Acid Profiles
This guide breaks down the best plant-based protein sources, so you never miss out on essential amino acids. You'll have a foolproof plan to hit your protein goals every day.
Value: $147 FREE
Vegan Protein Mastery Course ($997 Value)
4-Week Plant-Based Cycling Meal Plan ($297 Value)
4-Week Training Plan ($197 Value)
Plant-Based Protein Guide ($147 Value)
If you don’t see improvements in your muscle growth, energy levels, and overall performance within 30 days, we’ll refund every penny – no questions asked.
No! Whether you’re a beginner or an experienced athlete, this program is designed to work for all levels.
Don’t worry – the program is flexible. You’ll learn how to adjust based on your schedule and still make progress.
This system focuses on cycling different plant proteins to ensure you get all essential amino acids, not just relying on one powder.
Most clients notice improvements in energy and performance within the first 2 weeks. Muscle growth typically starts within 4-6 weeks.
No, the program includes both gym and home-based workout options.
No – I’ll show you how to get everything you need from whole foods, with minimal supplementation.
What happens if I don’t see results?
If you don’t see improvements within 30 days, we offer a full money-back guarantee – no risk to you.
Absolutely. It’s specifically designed for plant-based diets.
Yes – I provide options for different dietary needs, including gluten-free and soy-free.
Yes, you’ll have lifetime access to the course materials.
Yes! You’ll get access to a private community where I’ll be answering questions and offering support.
That’s okay – everything is explained in simple terms, and you’ll have all the guidance you need!
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