If you're following a plant-based diet and struggling to transform your physique, you're not alone.
Here's the truth - Most trainers and nutrition "experts" don't understand how to get those magazine cover worthy transformations with their clients, whether they're plant-based or not.
They'll give you generic advice that doesn't necessarily apply to plant-based dieters, only see you once a week, and leave you on your own to figure out the details. Which leaves you spinning your wheels and wasting your cash.
I know because I've been there - working in gyms for a decade, and seeing countless individuals make no meaningful, visual changes between week 1 and week 12.
THIS SHOULD NEVER BE THE CASE!
Experts, influencers, and nutritionists have been telling you for years: "If you're a vegan or vegetarian, you've destroyed your potential for achieving a jaw dropping physique".
But here's the truth...
ALL of the studies out there now show that when protein intake and calories are equated for, the muscle growth and fat loss results of subjects are the SAME.
And this is exactly what I've observed with my own clients and with myself.
Now, here's what I will say:
Creating a transformation diet plan on a plant-based diet DOES take more work -
ESPECIALLY when both muscle growth AND fat loss are the goal.
Why?
Plant proteins are a little trickier to work with.
Unlike animal sources, almost none of them are pure protein.
They almost always come with added carbs or fats (such as legumes or tempeh etc)
And that makes calculating macros and hitting calorie targets a lot more confusing and tedious.
This is where I come in!
Since becoming plant-based myself, winning a bodybuilding competition and achieving tons of awesome transformations with plant-based clients...
I've come to a very obvious truth:
Being plant-based should NEVER be an obstacle to your physique goals!
It's not ABOUT WHETHER OR NOT YOU'RE PLANT-BASED, BUT ABOUT THE SYSTEM YOU FOLLOW AND THE SUPPORT YOU RECEIVE ALONG THE WAY
Since transforming my body multiple times as both a meat eater and plant-based dieter, as well as doing the same with countless clients...
I've come to realise the 2 key factors at play for a transformation to be a success (plant-based or not):
You need a simple, repeatable system to follow.
You need someone in your corner making sure you actually follow it.
That's it.
Let's face it, we all instinctively "know" how to get into better shape...
Yet the fitness industry makes billions each year off people like you seeking help from professionals like me.
Why?
People need to be told two things:
1. WHAT to do
2. HOW to do it
Then have the accountability throughout the entire process to make sure they actually DO what's required.
And that's EXACTLY what I'm offering you today...
The system, the support and everything in between.
All for a fraction of the price of what this would cost you in the real world!
Here's a breakdown of just a few of the things you'll gain access to today:
The exact system I used to get crazy transformations with my plant-based clients, and win my bodybuilding competition
Learn the exact training protocols and templates I used to pack on pounds of lean muscle onto my vegan and vegetarian clients
You'll learn exactly how to craft your own plant-based body transformation meal plan using my simple formulas and recipes
Gain lifetime access to our community, where ANY TIME you get stuck or simply need that extra kick of motivation, you're never left on your own
The access to myself, my competition winning transformation system and all of the support you'll ever need...for less than the price of ONE personal training session
I'm Joe Wax, and in July 2023, I did what many may have thought impossible - I won my natural bodybuilding competition on a 100% plant-based diet (that's me in the red shorts).
But it wasn't always this way. When I first went plant-based, it took me a while to get to grips with how to plan all my meals around my protein and calorie targets without over consuming carbs and fats.
Then I developed a complete plant-based transformation system that changed everything.
And guess what? I didn't have to give up my favourite foods (vegan brownies were a staple throughout), I didn't have to spend excessive amounts on supplements, and I could train in the way that I enjoyed.
And I STILL:
Won my natural bodybuilding competition
Built my best physique ever while staying plant-based
Helped a countless number of clients achieve dramatic transformations with the same system
Saw my clients consistently match or even outperform their meat-eating counterparts
I've Packaged My Complete Competition-Winning System Into A Comprehensive Program
With unlimited Direct Coaching Access and support for your entire journey
Unlike traditional personal training where you:
Pay $150 per hour
Only see your trainer 1-2 hours per week
Get left alone between sessions
Receive generic advice that isn't easily actionable for plant-based dieters
With my program you get:
My complete body transformation system
Daily support in our private community
Plant-based specific nutrition & training
A tribe of successful plant-based athletes
All for less than the cost of ONE personal training session.
Shortly after implementing my simple to follow plant-based system, everything changed.
My energy levels skyrocketed
I started seeing visible muscle growth
Fat was just falling off me
I became stronger almost every workout, and my recovery times improved
No fatigue, no plateauing, no confusion – just consistent progress week after week.
Since implementing and fine-tuning this system, I’ve helped hundreds of vegans and vegetarians transform their bodies and overcome the same issues I struggled with.
Whether it was athletes looking to enhance performance or busy professionals trying to get into the best shape of their life, this method has helped them achieve their goals faster than they thought possible.
Mark, who was frustrated with a lack of muscle growth and plateaued fat loss, transformed his body within 8 weeks!
Sarah, who was ready to give up on her fitness journey, saw massive improvements in her physique...even in her 60's!
After years of testing and refining this method on myself and my clients, I’ve created an easy-to-follow system that anyone can use to optimise their plant-based diet for muscle growth, fat loss and performance...
Inside Vegan Protein Mastery, I’ll give you my exact blueprint for combining plant-based nutrition and workouts to:
Build lean muscle mass fast
Cause body fat to literally melt away
Maximise recovery for better performance
Leave you progressing week after week without any confusion on how to eat or train as a plant-based athlete
You'll learn exactly how to fuel your body with the right nutrition to optimise your transformation, and I’ll guide you step by step through my proven workout routines to maximise your lean muscle growth, fat loss and strength gains.
Video Lessons
Expert-led breakdowns of plant-based nutrition and workout strategies
Done-For-You Programs
Full training and meal plans customized for your goals
Community Support
Lifetime access to a private group of like-minded plant-based dieters for motivation and guidance
Build muscle while staying 100% plant-based
Say goodbye to plant-based nutrition confusion
Learn how to consume all of the essential amino acids needed for maximum muscle growth
Break through plateaus and see real progress fast
Increase strength and endurance without relying on any animal products
Achieve rapid fat loss while preserving lean muscle
Feel energised throughout the day, no crashes
Maximise your workout performance and recovery times
In this module, I’ll cover everything you need to know about the fundamentals of plant-based nutrition in conjunction with muscle growth and fat loss.
You’ll learn how to optimise your nutrient intake to fuel your plant-based transformation most effectively.
* Understand the key differences between plant-based and animal-based protein sources.
* Discover the top 5 plant-based foods that maximise muscle growth and which ones to avoid.
* Learn how to combine proteins to create a complete amino acid profile for muscle growth and repair.
* Find out how to absorb plant proteins better using digestive enzymes and proper timing.
* Avoid common nutrient deficiencies that can hold back a plant-based transformation.
* Learn how to hit your daily macro and calorie goals effortlessly for sustainable results.
I’ll walk you through the Protein Cycling System, which ensures your muscles get all the nutrition they need by rotating plant-based proteins in a structured way.
* Discover the science behind protein cycling and how it accelerates muscle growth.
* Follow a step-by-step 7-day protein cycling plan designed to maximise muscle protein synthesis.
* Learn how to time your protein intake to avoid muscle-wasting catabolism.
* Rotate between high-leucine, high-lysine, and valine-rich proteins to optimise muscle growth and repair.
* Eliminate plateaus by using strategic protein combinations that trigger continuous muscle growth.
* Use the plan to maximise post-workout recovery by consuming the right sources at the right times.
In this module, I’ll show you how to design workout routines that complement your plant-based diet to maximise your muscle-building and fat loss potential.
* Learn how to structure your resistance training the way I do for my top performing plant-based transformation clients.
* Discover how to adjust your workouts based on your individual progress to ensure you never plateau.
* Find out how to avoid muscle breakdown during training by timing specific protein sources pre and post-workout.
* Learn which exercises offer the most bang for your buck so you never have to spend more than 3 hours per week in the gym.
* Get a comprehensive workout plan adaptable for various gym/equipment availability
This module simplifies meal planning for muscle growth and fat loss on a plant-based diet.
You’ll get a complete roadmap to creating nutritious, transformation inducing meals.
* Get a customisable meal plan that hits all your protein, calorie and macro needs for muscle growth and fat loss.
* Learn how to calculate and fine-tune your protein and calorie targets based on your own body and fitness goals.
* Learn how to prepare meals in advance to stay on track, even with a busy schedule.
* Discover how to hit your protein targets without overeating carbs or fats.
* Use simple ingredients to create delicious meals that maximise protein and nutrient uptake.
* Save time and money with budget-friendly meal prep strategies.
* Get bonus access to calorie friendly plant-based meals that fuel muscle growth and shed unwanted body fat.
In this module, I’ll break down the most effective supplements that plant-based athletes should use to bridge any nutritional gaps.
* Learn which essential amino acids you need to supplement with to complete your diet.
* Discover how to boost muscle recovery with the right plant-based protein powders.
* Avoid wasting money on ineffective supplements by learning which ones actually work.
* Learn how to use EAAs (Essential Amino Acids) and creatine, to enhance muscular recovery and performance.
* Learn the best sources for plant-based omega-3s to support overall health and wellbeing.
* Optimise your intake of vitamins and minerals like B12, D3, zinc and magnesium to prevent deficiencies that can hurt your progress.
Recovery is crucial to a body transformation, and in this module, I’ll teach you how to optimise your rest and recovery strategies to ensure continuous progress.
* Learn the most simple but effective recovery techniques to reduce muscle soreness and prevent injuries.
* Discover the best post-workout nutrition strategies for rapid muscle repair and growth.
* Understand the importance of sleep when embarking on a body transformation, as well as actionable tips on how to improve sleep quality.
* Understand your body's proper hydration and electrolyte needs to optimise overall health and daily energy levels.
This module dives into advanced nutrition and training techniques, for when you are nearing the end of your transformation and need to take things to the next level!
* Learn how to adjust your diet and training to continuously improve as your body evolves.
* Discover nutrient timing strategies that keep your body in an anabolic (muscle-building) state.
* Explore advanced training techniques like supersets, drop sets, and long term periodisation to break through plateaus and chase continuous personal bests.
* Learn how to maintain and even gain muscle mass during fat loss phases with strategic protein and calorie cycling.
In this final module, you’ll learn how to maintain the progress you've made throughout your transformation for the long term, ensuring you stay fit and energised without sacrificing your plant-based lifestyle.
* Develop habits that make fitness and physique goals on a plant-based diet sustainable for life.
* Learn how to adjust your nutrition and training plan as your goals change over time.
* Discover how to slowly increase your calories without gaining an ounce of excess body fat.
* Maintain your strength and body composition during times where fitness may have to take a back seat.
* Gain insight into how to optimise your training and nutrition as you progress through life and face new challenges.
* Learn the strategies and mindset for staying motivated and consistent with your goals for the long-term, not JUST for the 12 weeks or so that it takes for your initial transformation.
David, who was tired of being weak and skinny dropped 10lbs of fat, gained 5 lbs of muscle, AND increased his strength on every major exercise.
Paul, who had some pretty bad health complications, dropped nearly 60lbs in 20 weeks!
ME! These photos were taken just 14 weeks apart, with the "after" picture taken 2 days before I stepped on stage and won my competition as a plant-based athlete.
Bonus 1:
4-Week Plant-Based Transformation Meal Plan
A day-by-day meal plan designed to give you the exact protein, carbohydrates and fats your body needs for maximum muscle growth and fat loss. You won’t have to do any guesswork – it’s all done for you.
Value: $597 FREE
Bonus 2:
4-Week Training Plan Templates
Get the exact workouts I use with my clients. You’ll know exactly which exercises to do, how many sets and reps, and how to continually adjust and progress each workout.
Value: $497 FREE
Bonus 3:
Plant-Based Protein Guide with Amino Acid Profiles
This guide breaks down the most muscle growth inducing plant-based protein sources, so you never miss out on essential amino acids. You'll have a foolproof plan to hit your protein goals using the most optimal sources.
Value: $347 FREE
Vegan Protein Mastery Course ($4997 Value)
4-Week Plant-Based Transformation Meal Plan ($597 Value)
4-Week Training Plan Templates ($497 Value)
10 Quick Plant-Based Recipes For Busy People ($347 Value)
Lifetime Access To Private Like-Minded Community (Priceless)
If you're not satisfied with your muscle growth, fat loss and performance within 30 days, I’ll refund every penny – no questions asked.
No! Whether you’re a beginner or an experienced athlete, this program is designed to work for all levels.
Don’t worry – the program is flexible. You’ll learn how to adjust based on your schedule and still make progress.
This system focuses on cycling different plant proteins to ensure you get all essential amino acids, not just relying on one powder.
Most clients notice improvements in energy and fat loss within the first 2 weeks. Muscle growth is typically visible after 4 weeks.
It's not essential but is highly recommended. The workout plans inside are optimised for the gym, however if you are training at home, simply reach out to me in the community and I'll let you know how to adjust everything for home based workouts!
No – I’ll show you how to get everything you need from whole foods, with minimal supplementation. However, there is a small list of recommended supplements to ensure you maximise your transformation progress.
What happens if I don’t see results?
If you don’t see improvements within 30 days after properly implementing the system, we offer a full money-back guarantee – no risk to you.
Absolutely. It’s specifically designed for plant-based diets!
Yes. There are done for you meal plans as well as lists of recommended food sources. It will be up to you to devise your own meals and food choices based on your own restrictions.
Most of my past clients haven't needed to dedicate more than 3-5 hours per week to maximise their progress.
Yes! You’ll get access to a private community where I’ll be answering questions and offering support.
That’s okay – everything is explained in simple terms, and you’ll have all the guidance you need!
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